The Innovation Summit, a business and industry conference, that will be held in Toronto, Canada May 9 through 11, will focus primarily on generating successful new products in brand driven companies.

Ed Martin, vice president of sales and marketing at CCL Container, will discuss the power of packaging in creating a brand that is unique and distinctive.

“Packaging is a critical element of brand definition, market distinction, and sales performance,” said Martin. “Innovation is a major business priority and must be viewed as such for a company to achieve optimum success. It all begins with a question of how can we do things better and what needs aren’t yet being met.”

The Innovation Summit will be a comprehensive exploration of how the consumer products industry can institutionalize innovation and consistently develop unique, successful, and profitable ideas. Martin stressed, “Innovation can come at all levels, from the products themselves, to the way they’re packaged and promoted. The result can be extraordinarily powerful.”

For more information on CCL: Contact Ed Martin, (203) 354-4523; E-mail:emartin@cclcontainer; Website: www.cclcontainermedia.com.

More information on the Innovation Summit, (416) 944-8833.